Business Names

Every Business wants a good name that's unique and will distinguish it from its competitors and create a good image. You also need to be aware that registration of a business, company or domain name does not in itself give you any proprietary rights - only a trade mark can give you that kind of protection. http://www.business.gov.au/Howtoguides/Thinkingofstartingabusiness/Pages/HowdoIchooseabusinessname.aspx This is a good article about Business names. Especially the Ten Tips.... TEN TIPS FOR COMING UP WITH A BUSINESS NAME: 1. Make it unique 2. Give it authentic meaning or a story 3. Keep it simple 4. Make sure it's easy to remember 5. It should make sense and give clues to what your business does 6. Don't make it hard to spell or pronounce 7. Check the business name and domain name are available 8. Make sure it doesn't limit the future scope of your business 9. Test it with your target market 10. If you plan to expand into international markets, check its meaning there http://www.theage.com.au/small-business/insurance/how-to-come-up-with-a-business-name-20130610-2nzcc.html http://www.ipaustralia.gov.au/get-the-right-ip/trade-marks/apply-for-a-trade-mark/